Don’t Gamble With Kids

Every year in Pennsylvania, minors are left unattended in cars or hotel rooms while their parents or guardians gamble at a casino. The Pennsylvania Gaming Control Board wanted to stop this dangerous trend. The PSA campaign raised awareness and encouraged vigilance to prevent potential tragedies. The only thing better than having a hand in the award-winning work? Helping to end this serious issue.

To reach local communities, we deployed targeted media across OOH boards near casino exits, in-casino touchpoints like bars and gambling floors, and casino and hotel parking lots.

CW: Michael Deegan

AD: Kyle Waldron

CD: Bill Starkey, Peter Harris & Gabrielle DeNofrio