If You SCO, You Know

If you have a tongue and are in the tri-state area, you know Herr's Sour Cream and Onion is hands-down tasty. And the data backs it up: it’s the best-selling SCO chip in Pennsylvania. We were charged with spreading that local love beyond the zealous, in-the-know fanbase. If You SCO, You Know became our rallying cry, making insiders feel seen while making outsiders want in. We brought the campaign to life through social, influencers, OTT video and OOH that sparked curiosity, while giving die-hard fans scrumptious SCO merch and a hub to share their delicious devotion.