ROOTED IN FLAVOR: Year II

For eight decades, Herr’s has been bagging more flavor than Philly could possibly savor. Rooted in Flavor is a multi-year campaign that takes us straight to Philly’s streets, sharing the good stuff with real locals and rolling the camera on every snackable moment.

This first board flew by The Linc after the Eagles beat the Chiefs 40-22 in Super Bowl LIX. *clears throat* GOOOOOO BIRDS!

ROOTED IN FLAVOR: Year I

Rooted in Flavor debuted with a flavor-first approach that spotlighted real locals, real moments and real Philly attitude.

CW: Michael Deegan

AD: Leanna Waldron & Jonah Cameron

CD: Kam Paries & Chuck Meehan