Better Care. Better Pork.

Most people would rather not think too hard about where their pork comes from. But our research showed they do care whether you’re doing the right thing. Hatfield has been raising animals the right way for a not-too-shabby 130 years. To reintroduce the brand locally and expand into new markets, we led with what matters most: taste. Because when you do things the right way, the result is well, irresistible.

CW: Michael Deegan

AD: Rebecca Armstrong

CD: Peter Harris & Joe Alexander